Helichrysum italicum is a flowering plant of the daisy family Asteraceae. It is sometimes called the curry plant because of the strong smell of its leaves. It grows on dry, rocky or sandy ground around the Mediterranean.
Other common names of Helichrysum italicum include Italian strawflower and immortelle. The stems are woody at the base and can reach 60 centimetres (24 in) or more in height. The clusters of yellow flowers are produced in summer, they retain their colour after picking and are used in dried flower arrangements. It is used as a fixative in perfumes and has an intense fragrance. This plant is sometimes used as a spice. Although called "curry plant" and smelling like curry powder, it is not related with this mixture of spices, nor with the curry tree (Murraya koenigii).