Pericallis is a small genus of about 14 species of flowering plants in the family Asteraceae, native to the Canary Islands and Madeira. The genus includes herbaceous plants and small subshrubs.
Pericallis are easy-care flowers that can be grown in containers or flower borders. Growing 8 to 12 inches tall, pericallis, occasionally called cineraria (and sometimes Senetti after some popular varieties of the plant), produces daisy-like flowers in a variety of bold shades including purple, blue, pink, rose and bi-color. Pericallis thrives in cool weather and makes a great companion for other early-birds such as pansy and sweet alyssum. Generally considered an annual, pericallis is a tender perennial in regions with cool, moist summers. The plants are also attractive to butterflies and deer resistant.