Pericallis webbii is the tallest member in its genus. It is a biannual to (rarely) short lived perennial with a very tall, branching stem with large, fresh green to olive green, heart shaped, serrated leaves, white-wooly below and a very broad terminal inflorescence of numerous almost white to pale rose, pink or lilac flowers. Native of rich, slightly moist soils in northern to central parts of Gran Canaria.
