Bouvardia is a genus of tender flowering perennial shrubs native to the Sonoran desert of Mexico. Bouvardia is grown for its softly scented multibloom flower heads that come in red, pink or crisp white. The white blooming varietal is commonly used in wedding bouquets and arrangements similarly to stephanotis. Bouvardia blooms from the summer through the winter and is hardy in USDA zones 9 through 11. Patience and attention are the watchwords when planting bouvardia because it has a reputation of being somewhat finicky to grow.Select a site for your bouvardia that affords a full sun to partial daily shade exposure. Site the plant where it will be protected from strong, cold or drying winds. Bouvardia can wilt from drought easily. Its stems are rather thin and brittle and frost can be deadly so a protected microclimate location is ideal. Bouvardia can be planted directly into the garden soil or in containers, provided the above environmental conditions are met.