Primula obconica is a popular winter and spring flowering pot plant that displays attractive flower clusters in a variety of colors. Named the Poison primrose because of the effect it has on those with sensitive skin (causes irritation) on contact.
It's easy to see why this species and others within the primula genus have become popular plants to display during winter and early spring. While many other plants are taking their winter rest, the obconica is in full bloom and bringing color in to homes. Fairly cool conditions and the need for light, but not direct sunlight - makes them easy enough to grow indoors during winter. This tender perennial can be kept in a cool place after flowers have faded to encourage a bloom for the following year or they can be cut back and placed outside in a shaded spot then returned inside before winter (they may or may not survive or flower again).
During the flowering season keep the soil moist at all times. Not enough water and the plant will begin to wilt. If humidity levels within a room are low increase by placing the plant on a pebble humidity tray, and you can mist the leaves occasionally.
Like many other flowering plants this species enjoys plenty of light, without direct sunlight. It can be tricky to get the right light without the temperature being too high.