Pericallis echinata is an upright herbaceous perennial plant, growing to 30–50 cm (12–20 in). The leaves are rounded in shape, with toothed margins. The inflorescence is composed of 5–15 heads of flowers, each about 2–5 cm (0.79–1.97 in) across, with 11–14 pink ray florets.
As noted above, cineraria have a need for constant moisture. Water well and frequently at the base of the plant, checking soil to make sure it feels moist but not soggy. Steady watering in hot weather is a must.
As these are tender perennials used to a very warm growing zone, it should come as no surprise that they do best in a shady location, or perhaps in containers under a patio umbrella or arbor that lets in dappled sunlight.
Cineraria like a rich, slightly acidic soil that has both good moisture retention and good drainage. Amendments like peat moss and coffee grounds can help create good coil conditions for this somewhat fussy plant.
Cineraria are somewhat fussy about temperature, as is true for many plants who thrive in a narrow range of hardiness zones. Their preferred temperature is between 50 and 65 degrees. If temps dip below 35 at night, they'll die, and if they go above 80 degrees, they'll stop blooming. In the heat of summer, make sure they stay in shade and it may be necessary to bring them indoors during very hot days.
