The attractive Celosia plant from the Amaranth family goes by the common names of woolflowers, cockscomb flower and “Flamingo Feather.”The unusual looking annual flowers can bloom for up to ten weeks, with Celosia flower heads of red, purple, gold, pink or sometimes bi-colored flower colors.The name ‘Celosia’, actually means ‘burning’ in Greek, and when blooming in large numbers the Celosia argentea plumosa type blooms together, resemble an ornamental grass of fire.