Don looked at Eremophila nivea, an emu bush with silvery leaves covered with fine hairs which trap moisture. Although perfectly adapted to survive in the drier parts of Australia, in humid coastal zones this plant is not easy to grow and is susceptible to fungal problems. The good news is that grafted plants are now available – they are more vigorous and do better in difficult areas.
Prune lightly directly after flowering to maintain a bushy habit and encourage more flowering shoots.
You can grow Eremophila nivea in containers, you will need a specialist native plants potting soil, or at least a very free draining mix.