Eupatorium are grown as ornamental plants, mostly across Asia. They are perennial plants with long-lasting, broad, purple to white flowerheads. These can emerge from late spring, although they mainly bloom in late summer. The blooms are held on tall stems and act as a beacon to butterflies and bees. Arguably the most impressive is the American species E. maculatum Atropurpureum Group AGM, commonly known as Joe-Pye weed. Established plants can frequently grow taller than 2m. E. capillifolium 'Elegant Feather' grows to 1.5m and has feathery foliage. The leaves turn reddish brown as the season fades. It is usually non-flowering and insignificant when it is in bloom.