The bee balm plant is a North American native, thriving in woodland areas. Also known by its botanical name of Monarda, bee balm is very attractive to bees, butterflies and hummingbirds. The bee balm flower has an open, daisy-like shape, with tubular petals in shades of red, pink, purple and white. Bee balm plants are perennial, coming back year after year to add cheerful color to your garden.