Silene coronaria, the rose campion, is a species of flowering plant in the family Caryophyllaceae, native to Asia and Europe. Other common names include dusty miller, mullein-pink and bloody William.
Silene coronaria is a perennial growing to 80 cm (31 in) tall by 45 cm (18 in) wide, with grey felted leaves and single, bright magenta flowers produced in succession around July. Though short-lived, the plant readily self-seeds in favourable locations. It is sometimes grown as a biennial. The Latin coronaria means "used for garlands".